Encoura Platform

Discover top-performing inquiries, including students who have already expressed to us their interest in your institution and are up to 6x more likely to enroll.

Gain deeper insight into who your real competitors are for specific student segments and within specific markets, and how your enrollments compare.

Access national student market analysis, competitive benchmarking, and high school exploration at the tip of your fingers to drive your strategy year round.

Leverage industry-leading student demand and labor market research to launch and maintain academic programs with long-lasting success.

Confidently search students and shape your class with specific student populations by taking advantage of over 35 strategic filters.

Focus your recruiting efforts on students most likely to enroll with the only predictive model that scores millions of students for your institution.

Break into new markets by engaging students before your competitors and identifying students most likely to travel for college.

Supplement your prospective student outreach with parent/guardian emails so you can engage families earlier in the recruitment process.

Engage with prospective students using the right creative at the right time on the right channels to achieve your goals at each stage of your funnel.

Connect with students and families through inquiry and application generation, yield, and melt prevention marketing designed to boost enrollment.

Increase your engagement by matching your messaging to students' and their families’ desired academic, career, and experiential outcomes.

Confidently achieve your goals with a dedicated enrollment partner who can identify opportunities for growth at every stage of the funnel.

Set customized individual and team goals throughout the recruitment cycle to quickly and easily track progress or use for reporting.

Monitor funnel progress and year-over-year benchmarks to ensure you always stay on track to hit your enrollment goals.